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8 tricks that restaurants use

Restaurants use all sorts of tricks to tempt you to buy certain things on the menu. If you’re not aware of them, you’re letting the restaurant owner guide your choice so it makes sense to check out these common tricks.

McDonald’s Failed Menu Items

Photos: Youtube.com

Restaurant owners want you to spend more money than you intended to. The worst restaurateurs will give you the impression that something is complimentary and then you’ll see a charge for it on the bill. Be careful if you’re offered a drink that seems to be part of the meal (or a drink that’s handed to you when you arrive) as these are sometimes charged for when they’re presented as complimentary.

McDonald’s Failed Menu Items

Photos: Youtube.com

Currency signs are often taken away from the menu to stop you thinking about the price. They want you to buy what you want without considering the charges so you might end up with a surprise when the bill is presented to you.

McDonald’s Failed Menu Items

Photos: Youtube.com

Currency signs are often taken away from the menu to stop you thinking about the price. They want you to buy what you want without considering the charges so you might end up with a surprise when the bill is presented to you.

McDonald’s Failed Menu Items

Photos: Youtube.com

Limiting the amount of choice is something that restaurant owners do. Have you noticed that each page of a menu is often sectioned off? Each section typically has no more than 7 dishes. You will find yourself discounting certain sections (for example the vegetarian section if you’re a meat-eater).

McDonald’s Failed Menu Items

Photos: Youtube.com

Using words carefully is something that restaurant owners do when they prepare the menu. You’ll find stuff like apple pie given a more nostalgic twist when it’s called “Grandma’s Apple Pie”. Sometimes that’s enough to tempt you to purchase.

McDonald’s Failed Menu Items

Photos: Youtube.com

When a restaurant owner wants to sell a certain dish you’ll find that its description on the menu is longer than the description of other dishes. It’s simple maths – the more of the menu the dish covers, the more chance there is that you’ll notice it and eventually buy it.

McDonald’s Failed Menu Items

Photos: Youtube.com

When a restaurant owner wants to sell a certain dish you’ll find that its description on the menu is longer than the description of other dishes. It’s simple maths – the more of the menu the dish covers, the more chance there is that you’ll notice it and eventually buy it.

McDonald’s Failed Menu Items

Photos: Youtube.com

Pictures are one of the most obvious ways that menus get you to pick a certain dish. There can’t be images for every dish, so those that are pictured are the ones they want you to purchase.

McDonald’s Failed Menu Items

Photos: Youtube.com

Have you heard of “negative space?” Nope, didn’t think so. That’s great for restaurant owners as they use this concept to attract your attention to the most profitable dishes. To achieve this the menu is covered with text so the customer’s eye is drawn to the open spaces on the menu. Next to these, the most profitable dishes are presented.

McDonald’s Failed Menu Items

Photos: Youtube.com

Have you heard of “negative space?” Nope, didn’t think so. That’s great for restaurant owners as they use this concept to attract your attention to the most profitable dishes. To achieve this the menu is covered with text so the customer’s eye is drawn to the open spaces on the menu. Next to these, the most profitable dishes are presented.

McDonald’s Failed Menu Items

Photos: Youtube.com

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