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McDonald's failed menu items

For a giant hamburger chain like McDonald's, product diversification is an important strategy for its survival. Introducing new items on its menu is a way to keep customers interested. Their burger and fries, for example are classic favourites. However, there are other menu items that failed whether it's due to poor marketing techniques, pricing or a terrible taste. We name some of these food items that did not quite succeed.

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McDonald's tried to offer Italian food such as McSpaghetti and lasagna. Although they never really took off in major markets such as the US, these items are still available in other countries such as the Philippines.

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The Hula Burger might be something that lovers of pineapple would like. A grilled pineapple replaced a burger patty.

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The Hula Burger might be something that lovers of pineapple would like. A grilled pineapple replaced a burger patty.

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It's not difficult to imagine why the mango and apricot pie did not succeed in the market. Consumers just did not like the taste.

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In the late 80's, the McPizza was introduced, but apparently it took longer to make, 11 minutes which is not considered fast food at all. In addition, diners go to McDonald's for the burger and fries so in the end, the McPizza was taken off the menu.

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Onion nuggets are chopped onions that are battered and deep fried. There was nothing special about them and so they were scrapped on the menu of McDonald's.

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Onion nuggets are chopped onions that are battered and deep fried. There was nothing special about them and so they were scrapped on the menu of McDonald's.

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The McLobster is essentially lobster meat served on a hotdog bun. It is, however, expensive and consumers are unwilling to shell out extra money for a sandwich. In addition, it is pretty difficult to serve good quality seafood items at a fastfood joint.

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McHotdog was really just a normal hotdog. It was pulled out of McDonald's menus because customers preferred the traditional burger and fries.

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Arch Deluxe was aggressively marketed in 1996 with McDonald's spending $100 million. It is a quarter pounder garnished with peppered bacon, lettuce, ketchup, cheese and a secret sauce. Arch Deluxe failed to catch the fancy of diners.

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McAfrica is a burger on pita bread introduced in Africa at a time when famines were prevalent. It was pulled out of the McDonald's menu because of a public outcry.

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McAfrica is a burger on pita bread introduced in Africa at a time when famines were prevalent. It was pulled out of the McDonald's menu because of a public outcry.

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